COCA-COLA TURNS UP THE HEAT WITH MILITARY CHEFS
By Ray Crockett
WASHINGTON, Aug. 28, 2009 – It’ll be grill-to-grill combat as Coca-Cola North America, the Culinary Institute of America (CIA) and
MilitaryChefs.com launch the inaugural Coca-Cola Military Chef Ultimate Summer Grill-Off Challenge August 30 at Bolling Air Force
The Challenge “deploys” top military chefs from four service branches to compete grill-to-grill while incorporating Coca-Cola
products into their winning recipes. The winning military chef teams will receive a Coca-Cola Summer Grilling Championship belt,
along with a week of ProChef classes and certification by the Culinary Institute of America.
Winners of Coca-Cola sweepstakes at military installations around the U.S., traveled to Washington, D.C., to join the Challenge
teams as “Chef Assistants,” and D.C.-area military base consumers will have the opportunity to attend the event and sample the
“This is the first sponsorship of this kind for the Coca-Cola military team,” said Doug McAlister, Coca-Cola North America Group
Director, Military Channel. “This event creates so many winners -- the chefs, the sweepstakes winners and the people who get to
sample these delicious Coke-inspired recipes.”
CIA is providing a top-notch team of judges, including Master Chef Ron DeSantis, Chef John DeShelter and the CIA’s Director of
Certification and Training, Tama Murphy.
The CIA Continuing Education division offers courses for industry professionals in cooking, baking and pastry, management, and
food and beverage education, as well as custom-designed programs and conferences such as the annual Worlds of Flavor®
gathering. The CIA also offers ProChef® Certification, providing foodservice professionals with hands-on validation of essential
culinary, management, and financial skills at three levels of certification.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands.
Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar
brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally,
we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s
largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6
billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that
protect the environment, conserve resources and enhance the economic development of the communities where we operate. For
more information about our Company, please visit our website at www.thecoca-colacompany.com.
About The Culinary Institute of America
Founded in 1946, The Culinary Institute of America is an independent, not for profit college offering bachelor’s and associate
degrees, as well as certificate programs, in either culinary arts or baking and pastry arts. As the world’s premier culinary college, the
CIA has a network of more than 39,000 alumni that includes industry leaders such as Grant Achatz, Anthony Bourdain, Cat Cora,
Steve Ells, Todd English, Duff Goldman, Sara Moulton, Charlie Palmer, and Roy Yamaguchi. The college has campuses in New York
(Hyde Park), California (The CIA at Greystone, St. Helena), and Texas (San COCA-
Antonio). In addition to its degree programs, the CIA also offers courses for
professionals and food enthusiasts, as well as wine education. For more information,
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and a complete listing of program offerings at each site, visit the CIA online at
The ProChef certification program and examination, established in 2003 by the Culinary Institute of America, were designed for
foodservice professionals who seek to increase their performance in the ever-changing and increasingly competitive foodservice
market. Graduates are awarded the distinction of ProChef Level I, Level II or Level III, which they leverage for career advancement.
The ProChef program is fast becoming known as the gold standard for continuing education in the culinary arts.
MilitaryChefs.com hosts news stories, photos, video clips and other forms of multimedia content pertaining to military food service,
and provides military chefs with the tools to display their recipes, training courses, culinary competitions, events, talents and
accomplishments, effectively promoting and motivating military food service operations.